Imagine what might have happened if the Internet had been available during the first century—how many people would have been instantly told the good news of Jesus the Messiah? Now that the tools are available, Chosen People Ministries is making the most of this invaluable gospel resource. In the last five years, our digital evangelism has taken off. We are reaching countless Jewish people through online streams, including Facebook, Instagram, Twitter, and the I Found Shalom video testimony series, which now numbers more than one hundred testimonies! More recently, we have developed Follow Messiah, a video discipleship series based on the Sermon on the Mount. It is the first video discipleship series created specifically for Jewish seekers and new Jewish believers in Messiah.
Successful digital evangelism is the joint effort of many talented individuals. For example, our Facebook campaign allows Jewish seekers to request a free copy of Isaiah 53 Explained. This requires an ad to be created, the Facebook post to be placed and scheduled, and the process to fulfill requests for the book. Chosen People Ministries has graphic designers, social media specialists, and others who are responsible for marketing our events and outreaches. Aesthetics, design, and branding are key to a successful online outreach.
Our presence on Instagram, Facebook, and Twitter allows our digital missionaries to be interactive and connect personally with seekers. We also respond to most comments, positive and negative, as well as post daily and weekly content to interest Jewish people in Jesus.
The creation of new video content is imperative, and our team includes a video editor who is responsible for creating visually compelling teaching videos. All of our video content is designed with great care, as seen in the quality of the I Found Shalom videos, which was recently awarded “Best Short-Form Video” by the National Religious Broadcasters (NRB) during their 2018 NRB Media Awards.
Although we have made leaps and bounds in the last five years in our online efforts, we also realize that we are just at the beginning of all the Lord wants to do through this powerful medium. The nature of digital evangelism requires that we stay current and anticipate the needs of the online community. For this reason, outreach through digital evangelism will remain a primary focus of the Mission for the immediate future and beyond.
We view digital ministry, especially through the personal interaction with seekers, as the Lord’s first step toward engaging thousands. We will continue to use these tools to win the hearts and souls of Jewish people who need the Lord.